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The taste and aroma of the first Stella Artois were marked by the town's brewery, Den Hoorn, founded in Leuven in 1366. This company set the standards, for which the beer is known and loved for today. As a thank you and hommage, Stella Artois proudly displays Den Hoorn's symbol in the cartouche.
In 1717, Sebastian Artois bought the Den Hoorn brewery and rushed on the highway of success with the beer from Leuven. Being grateful he created a special batch as a Christmas gift to the people of Leuven. This batch included 'Stella', the Latin name for star. The Stella Artois we know today was born. This little gift turnt into a Belgian tradition only to become one of the world's most popular beer companies.