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Although the culture of wine dates back to the Roman period in the Minho region in the south of Portugal, the Sogrape group only started to produce Vinho Verde in 1984. They called it Gazela.
They had various objectives in mind. First, they wanted to create a good wine that would reflect a unique mindset, they describe it a "the soul of a bon vivant". They want Gazela to be an excellent wine that people will drink to relax with friends after a long day at work. Second, at the moment of its creation, Gazella was also intended to be of a higher pedigree than its fellow wines from the Minho region. Finally, the brand clearly has international ambitions and has been praised repeatedly for its marketing strategy.